Float Mobile Learning, a consulting firm that develops mobile strategies and apps for agricultural organizations, stated that its newly released reports about mobile usage in the agriculture industry in North America revealed the role mobile devices have in teaching and learning for agricultural professionals and consumers.

Float exclaimed that it guides companies to understand and leverage the power of mobile learning and also helps companies meet their business strategies by making useful information accessible, anytime, anywhere. And the new reports on mobile usage in agriculture focused on the mobile technology applications for industry professionals and consumers, and what the mobile technology could do for the industry's future.

“The trend in North America is to larger farms, increasing automation, and striving for greater efficiencies. Mobile technologies will turn agriculture into more of an information business, as precision farming, geo-location data, and access to immediate market information, all become important. Consumers are also asking for more information about farming practices and the food that we eat, which can be gathered and sent via mobile devices”, commented Float senior analyst, Gary Woodill, in a statement.

According to the reports, in North America more than 94 percent of farmers have access to a mobile device, and smartphone adoption among them is increasing rapidly. There are over 60 mobile agriculture apps available to farmers among which 33 of those can be classified as farm management apps. Mobile computing and communications services are capable of helping emerging North American farmers’ income to reach $138 billion.

Float added that drivers of mobile agriculture include globalization and the need to keep up with technologies that are being successfully used in other parts of the world. Increased efficiency, sustainability, and higher profits through smarter agricultural practices are also pushing mobile agriculture forward.

The company claimed that it continues to be the only mobile learning consulting firm that combines strategy, mobile application development, and technical know-how that guides organizations to harness the power of mobile learning.

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