Everyone has his/her sense of identity. Our identity defines our likes/dislikes, how we dress, what we care for, what we believe in and what we’ll stand up for. Same goes for the enterprise.

In the past few years, many companies have started paying heed on the "persona" of their corporation that reflects their values and ambitions manifested in corporate culture.

 Accedian Networks (News - Alert), a performance assurance solution provider for Carrier Ethernet mobile backhaul networks, business Ethernet and the cloud, has unveiled a new era in the company's history – a sweeping transformation of its corporate identity.

What is the secret of Accedian’s branding strategy?

“We have built Accedian into a business that connects closely with our customers, as they are in a performance demanding market place; our new brand reflects who we are, the markets we serve and the innovation that differentiates us in our industry,” said Patrick Ostiguy, president and CEO at Accedian Networks. “We have created new businesses, expanded into new markets and developed new technologies - all to ensure we make it easier, faster and less costly for our mobile operator and service provider customers to optimize, improve and manage their networks.”

 The company has changed its logo, now more live and colorful. It has three rings that show Accedian's three pillars – Service Assurance, Service Creation and SLA Assurance & Reporting.

The interconnecting of the three rings embodies Accedian's deep connection to its clients and partners, employees and stakeholders.

"Today we are strengthening our attributes of innovation, quality and customer focus and giving our brand, and website, a fresh look that reflects our vibrant nature and a gives nod to our future. Overall, we did this for one major reason? Because Performance Matters," concluded Ostiguy.

Accedian has sold over 120,000 systems worldwide. It includes unique uses of Y.1564 in its MetroNID and MetroNODE 10GE solutions. 

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