Field marketing services provider, Racktime Sales & Marketing Services has deployed TOA Technologies' (News - Alert) new ETAworkforce and ETAdirect Professional to optimize its mobile business operations.

Racktime officials said that they were looking for a solution that could automate job assignments and optimize schedules for workers with a diverse skill set, while simultaneously supporting the social enterprise. The new deployment is helping the company offer a wide array of field marketing services – including deployment of in-store displays, on-location demos and secret shopper campaigns seamlessly and on time.

Hans Knipscheer, founder and CEO of Racktime said that their company identified an opportunity to improve efficiencies by implementing a proven software platform to assign activities to hundreds of field marketing employees quickly and efficiently, while taking into consideration the location, skills and the specific business rules applicable to each person in the field.

"Additionally, we wanted to enhance the customer experience with higher quality and even more punctual service for every scheduled assignment. We knew that extending field visibility beyond our own managers to include customers was the way to achieve our goals," Knipscheer added.

TOA Technologies' suite of solutions is backed with Force.com platform, enabling Racktime to take benefits of complete, rapid and near-effortless integration of TOA's cloud-based mobile workforce management solutions with the Sales Cloud and Service Cloud. ETAdirect Professional claims to offer simplicity and ease of SaaS (News - Alert) software, but also the adaptive intelligence of patented algorithms that learn from experience.

It helps in assigning workers to jobs based on criteria that the user chose – including an individual worker’s training, skills and past performance, as recorded and learned by the system.

"Once we understood Racktime's vision for more socialized and completely optimized mobile business operations, we were confident our solution was the right fit," said Yuval Brisker, co-founder and CEO of TOA Technologies.

Brisker said that the ETAdirect platform enables Racktime to automate job assignments, achieve mobile connectivity and collaboration via their device-agnostic HTML5 application and integrate seamlessly with chatter to support its vision of a customer-focused social enterprise.

“We are thrilled to partner with Racktime as TOA's first field marketing customer," Brisker concluded.

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