The challenge to stay at the forefront is as old as the hills for businesses, retailers and enterprises that have been doing all they can to capture greater market share, increase profitability and nudge themselves into a position where they will remain competitive.

And that is why many major equipment manufacturers, network operators, MVNO's, retailers and enterprises rely on BrightPoint, and T-Mobile (News - Alert) (News - Alert) USA is no exception, for it has chosen to continue with its forward and reverse logistic services agreements BrightPoint Americas.

"BrightPoint Americas' innovative solutions assist us in our commitment to deliver greater value, flexibility, and service for our customers," stated Flavio Rossi, senior vice president, procurement and supply chain at T-Mobile USA.

As a result, T-Mobile USA will be able to bring to its customers the latest in wireless devices. In addition, BrightPoint Americas will continue to deliver its device lifecycle services capabilities and certified repair services to T-Mobile USA distribution channels.

Its integrated device lifecycle services –plan, market, customize, move and recover - will support T-Mobile USA as it continues to simplify the device lifecycle, noted company officials.

BrightPoint has been providing device lifecycle services to the wireless and high-tech and its five-pronged strategy has been designed for every phase of the device lifecycle from start to finish through rigorous forecasting, product mix optimization and order fulfillment, with ongoing performance reviews and business reporting.

In addition, it is also helping customer’s access new channels and markets, achieve quicker responsiveness and greater flexibility with its suite of end-to-end supply chain and customization solutions and is well positioned to anticipate demand, create connections between manufacturers, retailers and carriers and relentlessly lower costs.

"We are pleased to extend our existing relationship with T-Mobile USA, observed J. Mark Howell, president, BrightPoint Americas, commenting on the agreement.

BrightPoint North America L.P. ("Bright Point Americas"), has entered into a distribution agreement and a services agreement with eTrak Corporation ("eTrak"), a leading maker of wireless location-tracking devices for the enterprise and consumer markets.