Compuware's Enterprise Mobile Solutions - An App for Every Industry
November 20, 2012
By
Susan J. Campbell, TMCnet Contributing Editor
The trend toward mobility is spreading across the globe like wildfire. Gartner (News 
- Alert) data from October 2010 states that over 1 billion people are using mobile computing devices. Today’s consumers prefer to interact with companies via hand-held devices such as smartphones and tablets because of all the great enterprise mobile solutions available.
In a very short time, these apps have transformed life as we know it by making tasks easier while at the same time saving us valuable time and money. Take Compuware’s (News - Alert) enterprise mobile solutions, for instance. The company aids in the development of new mobile solutions and can also help with the deployment and completion of projects already in the works. Compuware’s mobile app showcase spans all industries and connects clients and vendors with corporate B2E, B2B, B2C, and M2M systems.
As demonstrated in this Compuware showcase piece, Compuware was able assist a well-known greeting card company leverage its enterprise mobile solutions to foster loyalty and increase sales within a specific target market. Together, they were able to develop a card line that could be shared with others online due to the built-in QR codes on the back.
The technology was added to attract today’s young, tech –savvy consumer and the app boasted of 100,000 plus downloads after its first couple of months on the market. The innovation also caught the attention of retailers and distributors who wanted to be a part of such a unique offering.
When a hospital located in a busy metro area needed to provide EMT drivers with estimated wait times at local emergency rooms, Compuware was able to help. Upon collaborating with the hospital, Compuware developed an enterprise mobile solution that not only aided drivers in appraising delays at each location, but also provided appropriate route guidance. Now, instead of driving to the nearest ER where patients might wait unnecessarily, EMTs are able to efficiently redirect them to the location where they can be seen the quickest.
One automotive manufacturer turned to Compuware’s enterprise mobile solutions when it wanted to help demonstrators more effectively showcase car features for easy customer comparison. Compuware developed an app that helped generate more leads and improved vehicles sales at car shows and other major events.
Compuware has also been able to aid local governments with its applications. The company worked with one city government to better welcome residents and visitors. The effort improved the government’s ability to attract tourism to the area. It also simplified the process of collecting data for future campaigns.
Compuware’s enterprise mobile solutions have proved invaluable to a number of different entities both public and private. It’s the perfect marriage of technology and mobility that has brought its various clients real and measurable success.
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Edited by Stefanie Mosca