Businesses too frequently rush into mobile application development without proper planning. They need to identify and clarify their objectives and the needs of the users – early in the process. Otherwise, there could be lackluster achievement down the road.

Using Compuware’s (News - Alert) Mobile Visioning process, a business can properly plan for its required technology, clarify its business objectives and clarify its user needs. In addition, Mobile Visioning later becomes a platform for businesses as they achieve innovation.

These topics were recently explained by Bob Kennedy, vice president, Strategic Services at Compuware, during his recent remarks on “Mobile Visioning: The Intersection of Business, User and Technology Needs.”

The need for such information is desperate in the business community. More than 50 percent of U.S. companies expect to invest in mobile technology during the next 12 months.

“It is imperative that these investments deliver the results and experiences that both enterprises and users demand,” Compuware said in a statement carried by TMCnet.

Compuware’s Mobile Visioning process helps to ensure that business objectives and user needs are clear and then forwarded to more advanced planning.

“The process serves to support alignment across functions and to drive real value for both the enterprise and the user by identifying key innovations and differentiators that are in line with the stated objectives,” Compuware said.

"The Mobile Visioning process extends from our philosophy of business first, mobile second," Kennedy said during his presentation. "With a holistic view of business drivers and the user environment, Compuware can help our customers define the right mobile strategy and approach that delivers both value and competitive advantage."

Over his career, Kennedy has worked with many well-known companies as they developed consumer and enterprise mobility strategies and platforms. For example, he worked on a major auto mobile-telematics solution.

Compuware Mobile Solutions has launched mobile solutions worldwide ? leading to over 25 million mobile downloads.

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