mopay has rolled out its new mobile loyalty management suite that comes pre-installed with customer relationship management, loyalty and gamification tools.

Since its inception, mopay has been enabling merchants of virtual, digital and physical goods to bill charges directly to consumers’ cell phone and land line accounts. This is more convenient as it gives online merchants a way to bill users who do not have a credit card or do not want to use their credit card in an online environment, while giving consumers a convenient, secure and fast way to pay for goods.

Previously, online merchants were lacking immediate communication channels to follow up with their customers, but now they can use the new mobile loyalty management suite to quickly communicate with users and also improve customer relationship management, build loyalty and enhance customer satisfaction.

In addition, the new suite enables merchants to update its customers about the special offers, order status and also ensures customer satisfaction. This process is made easy as mopay keeps complete purchasing history connected to a mobile phone number.

"Merchants are finally able to build customers loyalty through the mobile device," says Kolja Reiss, managing director of mopay. “Our loyalty management suite is yet another way that mopay is innovating and leading the market. By offering our customers a way to communicate with their users in a timely fashion, we’re helping them to build relationships and drive revenues. The integration of our mobile customer loyalty suite shows yet another benefit that mobile payments have over traditional payment methods.”

mopay is currently operating in more than 80 countries across the globe, reaching more than 4.3 billion consumers. The company was recently in news for winning both the Judges Choice and Customer Choice Award in the “Best Direct Carrier Billing” category at the inaugural CNP Awards ceremony in Orlando, FL.

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