Icertis, a provider of enterprise solutions in the Microsoft (News - Alert) cloud, and Prasanna Purple Mobility Solutions Pvt Ltd, a pioneer in surface mobility solutions for mass transit operations, have announced a strategic alliance.

Officials with Icertis said that Prasanna Purple Mobility Solutions will roll out the Icertis PublicTransport Management product to make its bus operations one of the most efficiently run public transport service in India.

Icertis PublicTransport Management, with its capabilities on public transportation and fleet management, helps functionality operators build a robust planning and execution capability. The software delivers rich set across the board and can be deployed quickly on the cloud platform for faster adoption and time to value.

Leveraging the latest advances in cloud technology, Icertis PublicTransport helps city and inter-city bus operators optimize efficiency and maximize revenue.

“The strategic alliance with Icertis marks an important milestone in our long term commitment to the development of an effective, reliable, and engaging bus transportation system,” said Prasanna Patwardhan, chairman and managing director of Prasanna Purple Mobility Solutions, in a statement.

“We are excited about harnessing the power of this next generation of information technology product to transform our people transportation operations into the best network in India,” said Patwardhan.

Srikanth Karnakota, country head for server and cloud business at Microsoft Corporation, India, said that with the unprecedented growth in the adoption of cloud technology being observed today, Microsoft’s cloud services are at the forefront of creating the next generation of transformational IT solutions in India.

“The Windows Azure Cloud platform empowers businesses to increase their operational efficiency and run applications with unbounded scalability and ease of use. Icertis PublicTransport Management built on Windows Azure is a perfect illustration of how cloud computing can change the operating dynamics of a very important sector like public transportation,” said Karnakota.

Samir Bodas, CEO and co-founder, Icertis said that Icertis is delighted to partner with a visionary company like Prasanna Purple Mobility Solutions to revolutionize public bus transport systems in India.

“We see a huge potential for cloud-based solutions in the public transportation arena in India and worldwide. Icertis PublicTransport Management product - built on Windows Azure - has been designed to change the ballgame of bus operations management across the globe,” said Bodas.