Recently, IBM (News - Alert) has released new software and services that are designed to manage enterprise mobile apps across their entire lifecycles. From launching the app to maintaining and securing the app, the company has created robust tools to help unify the mobile app lifecycle overall.

IBM’s Mobile Enterprise Vice President, Phil Buckellew, revealed that enterprises want to extract value from their mobile investment in order to develop a strong catalog of capabilities for their apps.

In addition, IBM has created ways for enterprises to integrate their mobile apps with existing business processes, data and other enterprise resources with ease.

With IBM tools, developers and testers can set up projects designed for team input. The tools also allow developers to view issues across multiple platforms and to design apps with a common code. According to Buckellew, the enterprise app store will help developers to automate and to manage versioning.

“The whole idea is to automate builds where possible, and deploy those to the testers, and then provide feedback back up the cycle as quickly as possible,” Buckellew explained in a statement.

The core of IBMs strategy is its Worklight mobile platform. The platform allows developers to design native, Web and hybrid apps in addition to helping mobile users when they either lose their connections or go offline.

“Devices need better offline capabilities,” he further commented, “so we’ve improved that and made it easier to implement for large data sets and better synch between mobile users and these data sets.”

Another product called Tealeaf CX Mobile will let developers gather data regarding the user experience. Developers can obtain analytics from devices, and they can play back user experiences to determine whether users are having an intuitive experience with their apps. Further, the IT Endpoint Manager offers support for BYOD environments including devices on the iOS, Android, Windows and BlackBerry (News - Alert) operating systems. And  the Security Access Manager for the cloud and mobile devices, uses a technique called dynamic data masking to secure sensitive information over sometimes insecure mobile environments.

Finally, IBM WebSphere Message Broker allows mobile devices to easily access backend data, service-oriented architectures and business processes. The technology giant will optimize its Cast Iron cloud integration solution to enhance mobile access to cloud and SaaS (News - Alert) resources in addition.