App development for mobile phones is a profitable market and an intensely competitive one at that. While it’s important to develop apps that are bug free and useful to customers, it is also important to bring them to the market quickly, before the competition works on that idea faster and releases the app to the market.

Allowing developers to bring apps to the market more quickly, AnyPresence has introduced the industry's first auto-generation of iOS Storyboard and Android (News - Alert) XML Layout.

Apart from reducing time taken for the apps to be introduced, it allows developers to customize their apps according to the needs and trends of the market.

To reduce the time taken to create and sell apps, AnyPresence offers features such as a common user interface via easy-to-use patterns and widgets. Many codes developed in other formats are usually not readable by the typical user, but the code developed at AnyPresence platform can be read and even edited by anyone.

AnyPresence allows developers to make use of accelerated HTML5 in their apps. This is highly useful in developing enterprise-class apps, which is a profitable market.

The platform also offers an enterprise-class mobile application server.

“Developers can now experience the benefits of a cross-platform mobile development tool without worrying about proprietary components that limit customization," said Rakesh Rao, CTO and cofounder of AnyPresence, speaking from DeveloperWeek and Apps World North America in San Francisco. "Other development solutions lock you into their platform for the lifespan of your app, and force you to learn proprietary languages or tools. With AnyPresence, you have complete control over the generated source code, and can use familiar, industry-standard native tools to make further customizations.”

In August 2012, the company announced that it raised $5.5 million in Series B funding to further improve its growth and customer success.