The Mobile Web: Essential for Business Growth
May 07, 2013
By Ashley Caputo
, TMCnet Web Editor
In today’s digital era it is vital that enterprises develop Web solutions that target a consumer’s most coveted possession: their mobile device. Mobile traffic continues to increase at such a fast pace that dark fiber companies are being forced to expand the network infrastructure in order to support connectivity for customers.
Today, 15 percent of all traffic to a company’s website is from a phone, according to Matthew David, chief digital strategist at Compuware, a provider of enterprise mobile solutions. IDC (News - Alert) reports that over the next year, it is expected that the amount of mobile traffic to a company’s website will increase by a 1:4 ratio, David said in a recent interview, and by the end of 2014 more people will be visiting a website from a phone or tablet than a desktop. The biggest question a business should be asking themselves is: What does our website look like on a phone?
“Mobile devices may only augment the work you are doing. In other cases, mobility will replace desktop solutions for the simple reason that the task can be more effectively completed on a phone or tablet,” says David. “At Compuware (News - Alert), we see Web sites as the first ‘mobile’ solutions many companies make. To that end, we have developed many responsive websites that will scale content for the increasing number of different screens viewing content (smartphones, 7” tablets, 10” tablets).”
As the demand for mobile-friendly websites steadily increases, businesses have found that this has not only helped expand their customer pool, but also helped market and sell their products or services.
According to a recent article from TMCnet, David says that Compuware has a deep and broad understanding for how mobility can transform your organization. Many companies are looking to utilize mobility for the following reasons:
- Develop a public-facing app that can be downloaded from the iTunes App store or Google (News - Alert) Play.
- Create enterprise-strong apps for internal solutions targeting a distributed and mobile workforce.
- Pilot a mobile solution to demonstrate the value of mobility to an organization.
“Technology should never be the driver. It should always be the business opportunity, the process to fulfill the opportunity and the people completing the tasks,” says David. “If mobility makes sense, then you should consider it.” For more information on how a business can leverage mobile solutions, click here.
Edited by Rory J. Thompson